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Rah Rah Rah by Mike Brown

I’ll be blogging on various marketing topics-research, branding, strategic marketing, and communications. While my experience is in B2B services marketing, there’s a slant toward applying B2C approaches in business markets. I’ll also draw from interactions with marketers at the various conferences at which I speak. Posts will be experienced-based and delivered in a lesson format that you can apply to your business situations..

Rah Rah Rah

Want to improve your team’s performance?

Here’s an idea – make sure you’re a fan of everybody working with you.

What does that mean?

Same as being a fan of a performer, musician, or athlete. It means establishing a connection with each person and identifying something (or many things) you celebrate and would like to emulate about them. Just as performers and athletes can rise to the occasion when their fans are cheering them on, you also need to cheer on the members of your team on their star performances.

This also implies that when team members aren’t successful, you still stick with and encourage them.

Trust me – I understand this isn’t always easy or even possible. I’ve had a few people on my teams who are like reluctant star athletes that no matter what the fans do, they make it clear they don’t care about fans, appreciation, or rising to any occasion. That’s okay. Sometimes you have to change your allegiances and not be a fan anymore.

But the overwhelming number of people you work with will appreciate you being a vocal and visible fan, rewarding the team with stronger performance each day!

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