Favorite this bloggerIf You Build It, Will They Come? by Elliot Ross
As a business Technology Manager I have worked in 24-7 client focused environments, with both enterprise software, and managed training and e-Learning services organizations. These roles have shown me that without the people, the processes, and without looking at your organization through the lens of your customer, strategic application of technology is nearly impossible..
A good aticle by Ann All at IT Business Edge titled; Don’t Fall for the ‘Cool Kid’ Argument with Web 2.0
The article discusses the current 'social Web 2.0' trends that you cannot avoid hearing about. Let me give a quotation;
" ....not to adopt a newish technology just because “all of the other companies” appear to be doing so"
I have stated this in dealings that I have had with SMB Managers.
You have to know your customers.
No, not that one. You don’t actually sell parts to ACME Widget Co.
You sell parts to;
A) An engineer at ACME Widget who likes the flexibility of your part because it fits in several widgets
B) The CFO at ACME Widget because your part is 6% less expensive than your competitor
C) Other
Is that 'real' customer going to be 'social' with you?
